From tea to music to books, Starbucks is always looking for new ways to engage with their customers. Now they are partnering with the non-profit National Novel Writing Month (NaNoWriMo) to engage their customers in a creative pursuit.  The challenge involves writers of all levels to complete a novel or 50,000 words in the month of November. 
UX/UI Design; user interviews, research,  journey mapping, design iterations and led the UI design.
Carrie Miltenberger - Project Manager; competitor analysis, user interviews, information architecture, feature prioritization, design iterations, and visual layout for the app.
We were tasked with creating an iOS app that would help Starbucks customers with this challenge while fostering community. 
1. Starbucks would be sponsoring the creation of the app so we had to keep it on brand and familiar to Starbucks customers
2. Participants could not earn free coffee while completing the challenge. We had to reward them using gamification techniques
3. The app is not where users create their novel, it would be for recording their progress and encouraging participation

Through a screener survey we found that while a majority of writers enjoy challenges, not everyone feels excited about such a short time to complete it. We then selected participants, who would have an interest in a challenge like this, for user interviews. From these interviews, we gained a lot of insight into how people feel about writing and what would help them participate in this type of challenge.
1. There is more than one type of user
2. They find the challenge very intimidating 
3. They would like a lot of features but the largest, by far,  is motivation
1. Understanding where the peaks and valleys of enjoyment lay in the challenge
2. Where are the opportunities for us as designers?
3. When would users need the most help?
Our affinity mapping overwhelmed us with possibilities for features to help users through the challenge. All of the interviewees provided great insight, however with such a short time to design an app as well as being aware to not try all features in our MVP we really had to narrow it down in order to move forward. With that in mind, our big picture insight was that motivation was the key to starting, continuing and finishing this challenge.
1. Enjoys personal challenges
2. Cares about self-improvement and trying new things
3. Very social, extrovert. Has a hard time working along
Needs & Goals
1. Needs support in the form of groups and people
2. Needs to be accountable to others to feel successful
3. Wants to achieve a new type of challenge that he has never tried before
1. Enjoys writing
2. Doesn't like the pressure of groups
3. Likes to read about authors and their writing habits
Needs & Goals
1. Finish the challenge on time
2. Have a good rough draft of a novel
3. Focus on quality while staying motivated
1. Dashboard for new user
2. Displays: Word count and
Badges earned
3. Allows users to set reminders
Progress bar at the top will be present throughout entire app
1. Dashboard for user partway through challenge
2. Shows journey completed so far and date milestones are achieved
This word count tracker worked for both, however these two personas approached the challenge itself very differently. Our first persona, John was a more sociable writer that valued groups and engagement with others throughout the challenge. Our second, Marina, was a more confident and experienced writer that preferred to write according to her own habits rather than interact with a group. To create motivational content for Marina was our next challenge.
Our sociable writer gets motivation from people. We created a group location finder
Information is displayed showing location, topics discussed, NaNoWriMo meeting times, and store hours. 
Our experienced writer, Marina, really need information that would help inspire and motivate her when she hit a roadblock. In our user interviews we found that writers really like hearing from other authors, so we used this information to create content for Marina. This included author articles and motivational tips for writing, books that are comparable in length to 50,000 and more.
1. Created for more introverted writers
2. Allows them to seek out motivation in the way they want
3. Can be done through reading about authors, understanding what famous works are 50,000 words, relating to a user journey, etc. 
1. We created a section for users to read about authors and writing tips those authors might have
2. User testing gave us split feedback on whether to put the name of the author on the picture or not
3. No name on photo sparks curiosity 
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